About

INOPLAY is a clothing brand, a creative project, and a space to express the worldview of its creators.

The brand embraces multiple directions, expressing its authentic vibe through photo and video projects, performances, shows, exhibitions, and the visual language of its clothing.

It is curated by two girls from Riga, Latvia — fashion designer and founder Maria Gavrilova, and creative director and producer Valeria Silova.
1n0play is a second, more veiled version of the brand’s name, carrying the codes of perceiving this planet.

INOPLAY was born in 2022.

 
In 2025, the brand had two fashion shows, which can be viewed in the archive section.

2026 marks a restart for INOPLAY — with a fresh perspective from creative director and producer Valeria Silova, and the brand opening up to the world.

From fashion designer Maria Gavrilova:
“For me, 1n0play is like a personal diary, the thoughts from which I sometimes share with the whole world. I am learning to live, to be a good person, a successful individual, a wise woman — and this journey is reflected in every step of 1n0play’s development. I feel like an alien soul, and I enjoy exploring this world through the female body and femininity, living through this soul’s experience and sharing it through a material, visual object. I believe in 1n0play, which is why I continue to grow and work on each piece with all my heart.”

Words from Valeria:
“Both of us share a deep passion for art and a thirst for growth. I love having freedom, I love having a genius by my side, and I love learning and stepping out of my comfort zone. For me, INOPLAY reflects my current vision, interests, and feelings, and I am evolving alongside it.”